There are many times when a single message is enough, but NOT when it comes to your Tampa business!
Take a good look at your business from the outside. Imagine it’s your first time driving up as a potential customer. If you hadn’t been there before, would you have known where to pull in? Was your building visible from the street or would a monument or pole sign have made your location easier to find? Once you pulled in, did you spot your store or office right away? Is your eye drawn to your business rather than your competitors? The first part of the package then, would be either a street sign and/or an exterior building sign.
So, you made to your location. Is your entrance clearly marked in a pleasing but professional way? Evaluate how your entry and your signage might make your potential customer feel, it will already help determine how long your customer plans to give to your business. It may even turn them away.
The second piece of the exterior package is what brings them to your door. An awning is a beautiful choice for distinguishing an entrance door. It’s an inviting way to add beauty, color, and protection, as well as your name. If an awning is not right for your location, a cabinet or channel letter sign will provide a colorful way to display your name/logo. These signs come in many sizes, ability to PMS color-match, vast text selection, and can be LED back lit. Lighting any of your signs can ensure 24 hour recognition.
The third part of the package brings you right to the door… On the door signage with vinyl letters and logo. It can also include operating hours or suite occupants. Vinyl lettering and graphics are available in nearly unlimited colors, sizes and shapes. This enables you to communicate pertinent information to your customer in a professional way, whether you are open or closed. It’s a third layer of marketing where you can relay a more detailed message. Don’t underestimate the value of this layer of advertising for your exterior building!
And, don’t stop there…. There is one more exterior area to consider, the floor! Complete your package with signage on a rubber mat or a floor graphic made of removable aluminum adhesive. It doesn’t just have to be a place to wipe your feet or say “welcome”. Be creative! All of these options, while durable, are easily removed and replaced for a new look or seasonal message.
Advertising is a very important part of any business. It is considered in every business plan. So when you are considering your business’ financial well being, plan to include a sign package. This is exactly why Jersey Mike’s Subs and many other Tampa Bay area businesses are Premier Signs repeat customers. Contact the sign experts at Premier Signs of Tampa for a consultation for your custom sign package to get the most out of your location. Call today at 813-914-7006, or email us at firstname.lastname@example.org.