Geico of Wesley Chapel, Florida has put its best foot forward to welcome new and old clients. Directly over their store front entrance gleams large channel letters in the signature Geico blue. They simply spell their name, but it can be seen from traffic coming from either direction from quite a distance. The simple text style is true to their logo and part of their brand. This is an important part of any marketing. Consistency in name and logo styles go a long way to becoming a recognizable brand for consumers. This increases your marketing effectiveness, especially when it comes to outdoor advertising. The large, blue, channel letter exterior wall sign, installed for Wesley Chapel Geico, even at a quick glance in passing traffic, registers their location. This is key for word of mouth advertising and potential future customers.

This location also took full advantage of the bank of glass windows and doors of their store front. Using the very versatile sign medium, vinyl, the store front becomes an eye-catching advertising billboard. Complete with a larger than life gecko mascot, and blue stripe as a bottom border, the colorful vinyl welcomes you to the front door. A wide variety of standard and custom color choices make vinyl the perfect medium to be creative as well as informative. White lettering and numbers explain the hours of operation and pertinent contact information on the entrance doors, while other windows repeat their name and logo, all while allowing light and sight into and out of the store.

Check out your own location. First, examine your exterior logo sign. Is it large enough? Have the colors faded? Is it showing signs of disrepair? It is after all, representing your business and your customers first impression. Next, see if your exterior could use additional signage to complete your outdoor advertising. Do you have windows or a glass door that could display vinyl signs and images? Or do you have a large blank wall on your building’s front or side that could display a second tier sign with your tag line, additional logo, or your mascot? Don’t waste valuable exterior marketing space by leaving them blank. Contact Premier Signs of Tampa about your business’ exterior potential. They have been helping Tampa Bay area businesses with their sign needs for decades. Contact their experts at 813-914-7006 or email to today.